Founder • Coach • Builder

Meet Lena — Your Soft Boss Mentor

To empower military women, veterans, and spouses to create freedom beyond the uniform through digital entrepreneurship, financial confidence, and feminine leadership.

Lena glam portrait
300+
entrepreneurs guided
7-figure
offers built across clients
≤ 21 days
avg. time to first sale*
Lena lifestyle photo outdoors

💖 My Story - From Service to CEO

I began my journey in the U.S. Navy, where I learned discipline, resilience, and leadership. But over time, I realized I wanted more than service - I wanted freedom. When I transitioned out of uniform and became an Army wife, I saw how many women around me were trying to balance family, purpose, and identity - all while moving from base to base and holding it all together.

That’s when I founded Soft Boss Society™ - a community and brand that empowers military women, veterans, and spouses to turn their resilience into revenue, create portable freedom, and live soft, fulfilled lives beyond the uniform.

Today, I teach women how to build digital businesses, grow their income, and lead with grace and confidence - no matter where duty calls. Because serving doesn’t end when the uniform comes off - it just begins a new mission. 💖

Fun Facts About Me

Because business is better when it feels personal ✨

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Favorite Escape

Anywhere with warm sun, pink sunsets, and a cute rooftop brunch.

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Go-To Order

Iced latte, extra vanilla, oat milk - productivity potion.

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Mantra

“Soft life, hard results.” We keep it pretty *and* profitable.

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Design Love

Clean layouts, blush accents, and copy that converts.

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Zone of Genius

Turning beginner ideas into offers that make their first sale fast.

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Work Vibes

Old Skool + R&B playlists while building funnels and catching flights.

The Soft Boss Method

Clarity over chaos
Systems over stress
Pretty that converts
Speed to first sale

How I Can Help

Websites & Storefronts

From starter shops to premium builds—designed to convert from day one.

View Packages

Funnels & Automations

Lead magnets, email sequences, and checkout flows that sell while you sleep.

See Services

Coaching & Community

90-day roadmap: from zero to first sale, then to profitable on repeat.

Start Learning

Ready to Build Your Soft Boss Era?

Pick your path — done-with-you coaching or done-for-you builds.

✨ Websites🛍️ Storefronts📈 Funnels🎓 Coaching